Have you ever felt that your hotel has the potential to grow, but you don't know what's the next step? The desire to expand, it's natural, and it can also be a great sign for the health of your business. But growing up doesn't mean you only open new locations, or to increase spending without a plan. In fact, the expansion of the smart is born out of the ability to understand your market, your audience, and keep the things that make the hotel unique.
The real challenge for the rear of the expansion
Many of the owners of the hotel, you see the expansion as an obvious: “the More hotels, more money.” However, in practice, this is the way it brings the challenges that go far beyond financial investment. Without a strategic plan and solid, it's easy to lose track of the operation, the weakening of the identity of the brand and to meet unexpected costs that undermine the sustainability of the business.
In addition to this, to grow up much too quickly it can generate wear and tear on the team, and a decrease in the quality of service, exactly what makes the hotel stand out. This is an imbalance between the growth and the essence of it is the biggest pain is that many of the hotels, they decided to expand.
Growing up with the planning and intelligence
The key for the expansion, which generates results that are long-lasting, it is a combination of the analysis of the data, and with respect to the identity of the brand. Prior to the opening of a new unit, it is essential to answer questions such as:
- The local market has a demand for a sufficient and sustainable for the type of hotel that you want to operate?
- My operation is optimised to replicate the quality of the other units?
- How to maintain the culture, and the hotel even with the growth of geographic?
- What are the technologies and processes that can help you to integrate the teams and data in different places?
Plan for growth with a focus on those points you avoid surprises in store, and let each new unit that reflects the amount that the hotel-delivery, while maintaining the trust and confidence of our guests.
To expand on issues of identity and intelligence
To keep the essence of the hotel, while the swelling is a practice of self-discipline. To grow in a sustainable manner means to preserve what the customer loves it, as he adjusts to the new realities of the market and the demands of the operation.
Don't you just have to open the doors. You need to make sure that each and every detail of the experience, from check-in to room service, a follow up to the standard that has built its reputation.
Frequently asked questions about the expansion of the hotel's sustainable
1. What are the first steps to expand my hotel safely.
To assess the market, and the operation is crucial. You start with a full assessment of your business, go to the profile of the target audience, and to analyze the potential for regions to the new drive.
2. How to keep the quality of the customer service in more than one area?
Invest in the training design process clear, and the technology that facilitates the communication between the teams. The culture of the company, must be present at all times.
3. What are the risks I should avoid to expand my hotel.
To grow up without a plan can lead to a loss of financial control, the wear and tear of the team, and the commitment of the brand. It is important to have a business plan and goals.
4. How to use the data to assist in the expansion?
Market data for the performance of the drive current and the behavior of the client, helps you to make informed decisions about surefire, from the location to the service mix.
5. It is worth it to seek the support of a network in order to grow?
Yes, it is mainly to gain access to the structure, and the knowledge and support that it offers, but without losing the identity and the location of their hotel.
Sustainable growth of the Samba Hotels Group
To Samba Hotels Group it's a nationwide network that connects hotels, self-management is a strategic, full. It unites the strength of the structure is robust with respect for the culture and identity of the unit.
Expand, it can seem like a path that is full of uncertainties and risks, especially when the aim is to grow up without losing the character of your property. Well, the good news is that you don't have to do it on my own.
Using an approach that combines technology, business intelligence, governance, marketing, Samba provides the independent hotel with the possibility to grow with the safety, security and planning, while maintaining the essence of what she has guests.Want to learn how to Samba, it can help you from your hotel to the take the next step? Please check the model, and the benefits for the investors and stakeholders: sambahoteis.com/investidores