Lucas Barbosa
The Samba to the Hotel, is celebrating a significant moment in his career. To company led Guilherme Castro celebrating 10 years of experience in the market, thereby strengthening the focus on expansion, by way of the conversion. Today, the company is made up of 15 hotels, of which 14 are distributed over a wide range of destinations and brazilian, and in the case of Beirut, Lebanon's capital.
“Completion of 10 years is a major milestone, especially in Brazil, where the majority of the companies that closed their operations, and after the age of five. We start with the Samba to the Hotel in the middle of a backdrop of political uncertainty, we have a scenario of a pandemic, like the rest of the industry, but we've managed to improve a business model is flexible and adaptable to this kind of situation. So, we tried to 2024, with 20 hotels in the portfolio, with a focus on the turn-of-the flag,” said Castro in a recent interview with Hotelier News.
“The philosopher Heraclitus stated that " war is the maker of all things, that is, the stresses that generate the chord. It is in this sense that we have been working on over the course of a decade, seeking to take the next step and find harmony in the chaos. This is, without a doubt, it was the largest gain in that period of time, much more so than the development of a portfolio,” he added of the executive branch.
Today, the Samba, the Hotels have projects in Rio de Janeiro, São Paulo, Espírito Santo, Mato Grosso do Sul, Minas Gerais, Bahia and Santa Catarina, brazil. “We already had the opportunity to move internationally, too, with more of a hotel in Beirut, lebanon in the portfolio, but we're focusing on the brazilian market, because it is here that you are the great opportunity for our company,” explained Castro.
Growth and investment
As the CEO of the network said that the company has been in negotiations for some of the projects in the greenfield, but he stressed that all the conversion will be the main attraction to the business of the company, due to the convenience and ease. “It is a lower cost, you can pay your capital and an investor in a way that is consistent with the expectation that has been created on the top of the hotel, and the investor can choose from when you come in or go out of business,” he said of the executive branch.
Experience Castro made the scores are important, believe that they will need to be tailored to the needs and expectations of each guest. “Here is the Samba from the Hotels we have to the brand's standards, and to whom the delivery of these standards, they are the people that are different from each other. Thus, our work here is that of sense-making. And so it goes to the check-in and feedback on the final,” he said.
According to him, the company has been working on these patterns, with an eye for minimalistic and chic, the employee must be involved, if you feel good in your company, to deliver this vision, and values of the guests.
Performance
Speaking of performance, the Samba, the Hotels had grown up between 70% and 80% of its revenue in 2023 year-over-year. “In the frame, and the hotel had a growth of between 30% and 50% increase in the Ebitda margin. It's a number that's quite satisfying. By adding up all of the projects, we have annual sales of$ 65 million in the past year,” said Castro.
The executive has concluded that high income 2023
Compared to the daily average of the chief executive officer of Samba, Hotels, said the company is working to recover to the levels prior to the global outbreak. “These are the properties that they are growing old, being allowed to mature, but there's still a path to be followed, even though we were with up to 99% of your portfolio on a full cost-effectiveness. For 2024, we see that the maturation of the hotel remains, but is less severe in comparison with the previous year. Already, we can tell you that the average daily rate has been equalized with the 2023, growing at least,” he said.
“But we have a few dates throughout the year that will have a strong, moving on to a few other destinations. In the case of a Rock In the River, in the city of rio de janeiro, which will help mitigate some of this slowdown in the growth of the days, and it can increase the occupancy rate. In general, we expect a good year, but the increase was less marked”, and ended the Castro. In the course of the year, and in the Samba to the Hotel will post some of the actions in the celebration of 10 years of age. Both of these initiatives will take place in the second half, which will have a strong investment in the dissemination of the projects.