{"id":2158,"date":"2025-08-15T13:43:01","date_gmt":"2025-08-15T16:43:01","guid":{"rendered":"https:\/\/sambahoteis.com\/?post_type=news&#038;p=2158"},"modified":"2025-09-30T14:42:13","modified_gmt":"2025-09-30T17:42:13","slug":"lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group","status":"publish","type":"news","link":"https:\/\/sambahoteis.com\/en\/news\/lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group\/","title":{"rendered":"The release of the book, \u201cdigital Transformation in addition to the obvious\u201d has the participation of the chief executive officer of the Samba Hospitality Group"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udcda Lan\u00e7amento do livro &#039;Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio&#039; com Guilherme Castro\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1IwXZ0rijFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the morning of August 14, at \u00d3rbi Conecta, in Belo Horizonte (MG), Guilherme Castro, CEO of Samba Hotels Group, participated in the launch of the book Digital Transformation Beyond the Obvious, of which he is co-author.<\/p>\n\n\n\n<p>The book brings together case studies of Brazilian companies that distinguished themselves through strategic and innovative digital transformation processes. More than just the implementation of new technologies, the book explores how organizational culture, governance, management, processes, and the intelligent use of data combine to generate success stories and resilience in constantly changing environments.<\/p>\n\n\n\n<p>Organized by Ana Catarina Lima Silva, a speaker, advisor, author, and entrepreneur, the book offers a multidimensional analysis that considers not only technical aspects but also human and cultural factors that drive\u2014or limit\u2014transformation. The result is an invitation to rethink concepts and see opportunities where there were once challenges.<\/p>\n\n\n\n<p>In the hotel industry, Samba Hotels Group applies this mindset to transform the way hotels operate and position themselves in the market. More than just managing hotels, the chain acts as a strategic partner, creating the conditions for each hotel to achieve greater competitiveness, financial health, and relevance in its destination, always aligning innovation with guest experience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na manh\u00e3 de 14 de agosto, no \u00d3rbi Conecta, em Belo Horizonte (MG), Guilherme Castro, CEO da Samba Hotels Group, participou do lan\u00e7amento do livro Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio, do qual \u00e9 coautor. A obra re\u00fane casos de empresas brasileiras que se destacaram por processos de transforma\u00e7\u00e3o digital conduzidos de forma estrat\u00e9gica e inovadora. [&hellip;]<\/p>\n","protected":false},"featured_media":2273,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-2158","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lan\u00e7amento do livro \u201cTransforma\u00e7\u00e3o digital al\u00e9m do \u00f3bvio\u201d tem participa\u00e7\u00e3o do CEO da Samba Hospitality Group - Samba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sambahoteis.com\/en\/news\/lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lan\u00e7amento do livro \u201cTransforma\u00e7\u00e3o digital al\u00e9m do \u00f3bvio\u201d tem participa\u00e7\u00e3o do CEO da Samba Hospitality Group - Samba\" \/>\n<meta property=\"og:description\" content=\"Na manh\u00e3 de 14 de agosto, no \u00d3rbi Conecta, em Belo Horizonte (MG), Guilherme Castro, CEO da Samba Hotels Group, participou do lan\u00e7amento do livro Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio, do qual \u00e9 coautor. 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