{"id":2158,"date":"2025-08-15T13:43:01","date_gmt":"2025-08-15T16:43:01","guid":{"rendered":"https:\/\/sambahoteis.com\/?post_type=news&#038;p=2158"},"modified":"2025-09-30T14:42:13","modified_gmt":"2025-09-30T17:42:13","slug":"lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group","status":"publish","type":"news","link":"https:\/\/sambahoteis.com\/es\/news\/lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group\/","title":{"rendered":"Lan\u00e7amento do livro \u201cTransforma\u00e7\u00e3o digital al\u00e9m do \u00f3bvio\u201d tem participa\u00e7\u00e3o do CEO da Samba Hospitality Group"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udcda Lan\u00e7amento do livro &#039;Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio&#039; com Guilherme Castro\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1IwXZ0rijFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>En la ma\u00f1ana del 14 de agosto, en \u00d3rbi Conecta, en Belo Horizonte (MG), Guilherme Castro, CEO de Samba Hotels Group, particip\u00f3 del lanzamiento del libro Transformaci\u00f3n Digital M\u00e1s All\u00e1 de lo Obvio, del cual es coautor.<\/p>\n\n\n\n<p>El libro re\u00fane casos pr\u00e1cticos de empresas brasile\u00f1as que se destacaron mediante procesos estrat\u00e9gicos e innovadores de transformaci\u00f3n digital. M\u00e1s all\u00e1 de la simple implementaci\u00f3n de nuevas tecnolog\u00edas, el libro explora c\u00f3mo la cultura organizacional, la gobernanza, la gesti\u00f3n, los procesos y el uso inteligente de los datos se combinan para generar casos de \u00e9xito y resiliencia en entornos en constante cambio.<\/p>\n\n\n\n<p>Organizado por Ana Catarina Lima Silva, conferencista, asesora, autora y emprendedora, el libro ofrece un an\u00e1lisis multidimensional que considera no solo los aspectos t\u00e9cnicos, sino tambi\u00e9n los factores humanos y culturales que impulsan \u2014o limitan\u2014 la transformaci\u00f3n. El resultado es una invitaci\u00f3n a repensar conceptos y a ver oportunidades donde antes hab\u00eda desaf\u00edos.<\/p>\n\n\n\n<p>En la industria hotelera, Samba Hotels Group aplica esta mentalidad para transformar la forma en que los hoteles operan y se posicionan en el mercado. M\u00e1s all\u00e1 de la simple gesti\u00f3n de hoteles, la cadena act\u00faa como socio estrat\u00e9gico, creando las condiciones para que cada hotel alcance mayor competitividad, solidez financiera y relevancia en su destino, alineando siempre la innovaci\u00f3n con la experiencia del hu\u00e9sped.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na manh\u00e3 de 14 de agosto, no \u00d3rbi Conecta, em Belo Horizonte (MG), Guilherme Castro, CEO da Samba Hotels Group, participou do lan\u00e7amento do livro Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio, do qual \u00e9 coautor. A obra re\u00fane casos de empresas brasileiras que se destacaram por processos de transforma\u00e7\u00e3o digital conduzidos de forma estrat\u00e9gica e inovadora. [&hellip;]<\/p>\n","protected":false},"featured_media":2273,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-2158","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lan\u00e7amento do livro \u201cTransforma\u00e7\u00e3o digital al\u00e9m do \u00f3bvio\u201d tem participa\u00e7\u00e3o do CEO da Samba Hospitality Group - Samba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sambahoteis.com\/es\/news\/lancamento-do-livro-transformacao-digital-alem-do-obvio-tem-participacao-do-ceo-da-samba-hotels-group\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lan\u00e7amento do livro \u201cTransforma\u00e7\u00e3o digital al\u00e9m do \u00f3bvio\u201d tem participa\u00e7\u00e3o do CEO da Samba Hospitality Group - Samba\" \/>\n<meta property=\"og:description\" content=\"Na manh\u00e3 de 14 de agosto, no \u00d3rbi Conecta, em Belo Horizonte (MG), Guilherme Castro, CEO da Samba Hotels Group, participou do lan\u00e7amento do livro Transforma\u00e7\u00e3o Digital Al\u00e9m do \u00d3bvio, do qual \u00e9 coautor. 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